Welcome to SVT’s styleguide!

SVT offers a diverse range of broadcast and on-demand programming, aimed at inspiring, educating, entertaining, and sometimes challenging the Swedish public. Our digital services, broadcast channels and communication in third-party channels all serve to make our content as accessible as possible.


VARFÖR PÅ ENGELSKA?
Vi är Sveriges Television, med svenska folket som publik. Men både vår tv-produktion och vår digitala utveckling möjliggörs av samarbeten med aktörer från hela världen. Därför är det viktigt för oss att denna styleguide kan förstås av så många som möjligt.

WHY IN ENGLISH?
Our name means "Sweden’s Television", and our programming is aimed exclusively at the Swedish public. However, both our TV production and our digital service development is made possible through partnerships all over the world. Therefore, it’s important to us that this styleguide can be understood by as many as possible.

In our styleguide we aim to share our guidelines and principles for visual identity, as well as requirements and best practices for creating the best possible user (or viewer) experience in all channels. It is not complete, and perhaps never will be. Just as our design and guiding principles change over time to meet changing user needs, this styleguide will be a living document.

Whether you are employed at SVT, work with us some other way, or if you are just curious, feel free to look around. And don’t hesitate to get in touch with us if you have questions or comments.