At SVT we develop native apps for the Android and iOS platforms. The experiences we create need to be consistent with SVT's design system, but also be intuitive to use on the platforms we design them for.
For navigation, always take into account the platforms’ own guidelines. The user will more easily recognize and understand interaction design that aligns with the platform navigation system. From a technical perspective, it’s more efficient to develop.
When choosing between a solution that’s more consistent with SVT’s design, and one that aligns better with platform conventions, you need to take the following into account:
Elements that carry SVT’s visual identity, or in some other way express SVT’s (or one of our programs’) brand values, need to communicate visually in accordance to SVT’s system. Typography, color, and key art are a few typical examples.
Navigation and interaction design elements may be more intuitive if they follow platform guidelines. If the product you are building exists on many platforms, consider what the user may have gotten accustomed to and think twice before breaking known interaction patterns. Also, there are general patterns on each platform that the user will be accustomed to as well. If conventions should conflict, try to determine which solution will be the easiest to use for the most users.
Many of the guidelines for Android and iOS promote user friendliness in general, so be sure to make yourself familiar with them. It is also a good idea to pay extra close attention to the differences between them, som you can mitigate potential design conflicts early on.