Our visual identity allows us to present all of our content, categories, channels and services as parts of the same SVT brand. This will help us build stronger relationships to our users and viewers, and clarify our public service mission in a time of rapidly changing media habits.

You can find the complete guidelines in Swedish at SVT's B2B site(Will open separate website).

Our visual identity lets our users know what to expect from us, which is why it must be able to convey a variety of emotions and temperaments, ranging from trustworthy to imaginative. Many of our program titles are brands in their own right, with their own visual style. But when we communicate as SVT, our visual identity is how we maintain our unique voice.