Our visual identity allows us to present all of our content, categories, channels and services as parts of the same SVT brand. This will help us build stronger relationships to our users and viewers, and clarify our public service mission in a time of rapidly changing media habits.

Our visual identity lets our users know what to expect from us, which is why it must be able to convey a variety of emotions and temperaments, ranging from trustworthy to imaginative.

This section covers how we maintain a visual consistency across all our platforms. Under Web, Apps, and other sections to come, we dive deeper into the specifics of each platform.