The SVT logotype carries our brand identity. Only use it with our explicit permission, and in adherence with the guidelines below.

svt logo

Don't overuse

Our logotype tells our users that SVT is the author or endorser of our content. Once this has been made clear, too much repetition will just add noise.

Leave some space

Make sure not to crowd the logo. Always leave some space around it, at least one third of the logotype’s width in all directions.

Black or white

The logotype is always black or white. The white (negative) version has been made just a tiny bit lighter (thinner), in order to optically appear to have the same weight as the black (positive) version. As a consequence, it’s important to use the correct version; taking the positive version and making it negative (or vice versa) will result in a logotype that's too thick or too thin.

svt logo neg pos2


Our main destinations, broadcast and digital, are represented with the SVT logotype and the destination name. Aside from these, shown below, we do not combine the SVT logotype with product or category names.

sub brands2


Below you will find the basic SVT logotype for screens and print. If you need one or more of the combined logotypes (as seen above), or if you have any questions, please contact us at styleguide@svt.se

SVT Logotypes